Sole agents, Harrods Estates are pleased to provide details of Dubai Properties new 64 million square foot meg-project, Business Bay in Dubai City, which they are exclusively marketing in the UK through their sales offices and special facilities within the world famous Harrods Store.
Situated off Sheikh Zayed Road, Business Bay is the latest in a series of iconic mega-projects initiated by Dubai Properties, following developments such as Dubai Media City and Knowledge Village. Building is well underway at the Business Bay development and the first elements are due to be completed in 2007. The first phase of development will provide 2,500 apartments within 11 mixed-use skyscrapers; known as The Executive Towers, and the new luxury Jumeirah Business Bay Hotel. Ranging from 34 to 57 storeys, each skyscraper is unique in design, although the use of materials and geometric shapes provide a sense of cohesion, embodying the architectural theme of the future of Dubai City.
Business Bay is set around a modern “man-made wonder of the world”, a new water feature canal that forms an extension to the renowned Dubai Creek. The new buildings front onto piazzas, squares and landscaped areas that overlook the water. This stylish and exclusive development provides the latest in lifestyle standards and the new commercial centre incorporated into the design will provide a luxury world-class business centre to rival that of Monaco or Tokyo.
The apartments available through Harrods Estates for Dubai Properties offer a myriad of choices to suit any budget or lifestyle. Rocky Gotleib, Sales and Marketing Manager at Harrods Estates, comments: “ With studios as well as 1, 2, 3 and 4 bedroom apartments being built to the highest specification, an investment in a Dubai Properties home is an exclusive opportunity for a stylish lifestyle with an excellent price tag.”
Most apartments range from between 875 to 3,358 sqft in size and there are also a series of special split-level, loft and penthouse apartments, which offer the ultimate in high-rise living, providing up to four bedrooms, and complete with grand terraces, private swimming pools and gardens. Each of the homes within all 11 towers also offer exceptional views of the surrounding cityscape and Dubai Creek.
As well as the luxurious Executive Towers, Business Bay will provide a 33 storey, 301-room, luxury hotel with ground floor raised atrium including unrivalled retail and leisure facilities. As part of the exclusive offer from Harrods Estates, the opportunity to invest in hotel suites has been made available. These fully fitted, designer suites, offer excellent waterfront views and have either balconies or terraces. This outstanding offer will provide the purchasers with an excellent opportunity for a solid investment that will result in an estimated 80% return on profits. The Business Bay hotel will supply Dubai’s rapidly growing business centre with 275 standard rooms, 26 executive rooms, 11 suites, and a 2,000sqft Royal Suite. Investors in the hotel will be able to stay a guaranteed number of nights a year in the hotel, whilst for the remaining period of the year the suite is leased back to the hotel, providing a guaranteed income.
Harrods Estates involvement in the marketing of Dubai Properties Business Bay includes a three month prestigious campaign in the world famous Harrods Knightsbridge store, including a marketing presence in one of the Harrods window bays as well as the inclusion of a Sales and Marketing suite on the lower ground floor, the first time that the famous store has offered such a presence to a developer in the store.
For further press information please contact Clare Puttick at our PR company, TTA on 020 7886 0314 or email
cputtick@ttagroup.co.uk