Harrods Estates Pop Up Shop
Manhattan Loft Gardens in Association with Harrods Estates
HARRODS ESTATES POP-UP EXHIBITION
Dates: 9th January - 31st January 2015
Harrods' Brompton Road windows showcased a bespoke Harrods Estates pop-up shop in January 2015, with some of London's most desirable homes on display. The exhibition included exclusive, off-plan opportunities to buy luxury apartments in the new Manhattan Loft Gardens development in Stratford, east London - an area set to benefit from substantial investment and future transport improvements - with the arrive of Crossrail in 2018. A preview of a scaled-down model of this luxury new development was provided within our interactive window display and clients could experience a virtual tour through an innovative Oculus headset. Visitors could discover a showcase of Harrods Estates' current selection of prime London properties and were able to chat to our team of negotiators about particular property requirements.
Many of the UK's leading press titles visited the event and reported glowing reviews which you can find here:
Kensington, Chelsea & Westminster Today plus The Daily Mail
Harrods Estates also recently published a report revealing 'The Harrods Effect' on prime London property prices. Learn all the insights of The Harrods Effect online
If you are a developer interested in discussing future bespoke marketing opportunities with Harrods Estates, please contact Harrods Estates Marketing Manager, Nicola Clark:
firstname.lastname@example.org or call +44 (0) 20 7173 6412.
CASE STUDY: PREVIOUS HARRODS ESTATES POP-UP SHOP
In February 2013, Harrods Estates, in partnership with Harrods' interior design, The Studio, showcased its unique prime and super prime offering in the Brompton Road windows of the Harrods store with a Pop Up-Shop campaign.
The high profile campaign took center stage for one month only, between Monday 4th February and Saturday 2nd March 2013 on the Brompton Road. The event was designed specifically to demonstrate the complete home solutions service that Harrods Estates and The Studio can provide together to give clients their dream home.
The event also provided an occasion to highlight the recent introduction of the Harrods Rewards Points scheme which gives house buyers and sellers reward points to spend in the Harrods store itself. - Buy or sell a property and you could earn rewards points, to spend in the store*. For this campaign, Harrods Estates offered double Harrods Rewards points - or 200,000 worth £2,000 to spend at Harrods, between March and April 2013. More information on Rewards Points available through Harrods Estates can be found here.