For more information on all of our latest news please email Emma Thorne or speak to her on: +44 (0) 20 7225 6797.
February - Relaunch of One Hans Crescent
On Thursday the 4th February, the Directors of Number One Hans Crescent and Harrods Estates held an exclusive relaunch of Number One Hans Crescent. Top interior designer Michael Reeves Associates Limited and Morpheus Developments Ltd have done an amazing job in recreating and upgrading the internal common parts of the building and this was an opportunity to celebrate the completion of the works. Berkley Homes the original developers were also in attendance due to the fact that they contributed towards the project. The evening was a tremendous success.
The original launch of Number One Hans Crescent made record-breaking history when the 31 apartments all sold within 90 minutes in 2002. Harrods Estates highlighted that the phenomenal sales rate was equivalent to the trading of shares in a highly coveted company and the rapid rate and values achieved reflected the lack of supply of available new properties in Knightsbridge as well as the overwhelming demand for homes in the district; which is still prevalent today. All of the purchasers had been on a waiting list for the apartments and many employed ‘temp staff’ to queue outside the marketing suite, situated on Brompton Road, four days in advance of the launch.
Number One Hans Crescent is the conversion of the former Hans Crescent Hotel into luxury one, two and three bedroom apartments, including penthouses and duplexes, situated on Hans Crescent adjacent to the Harrods Department Store. The Hans Crescent Hotel had a glamorous history and in its heyday was one of the finest hotels in London boasting guests such as Mae West, Alexander Korda and Rex Harrison. The hotel was built in 1903 and is an elegant Edwardian brick building with stone gabled facade, bay windows, balconies and dormer windows.
For more information on properties available to rent or buy in Number One Hans Crescent please contact:
Shaun Drummond
Knightsbridge Sales Manager
+ 44 (0) 20 7225 6508
shaun.drummond@harrodsestates.com
Karen Boland
Knightsbridge Lettings Manager
+ 44 (0) 20 7225 6602
karen.boland@harrodsestates.com
December - Christmas at Harrods
This Christmas the Harrods Knightsbridge store has been transformed into the Emerald City in celebration of the 70th anniversary of the Wizard of Oz.
This miraculous transformation was also made to highlight the equally miraculous care Great Ormond Street Hospital provides every day.
By making a donation today, you will help fund three new bedrooms in the hospital’s kidney unit.
These larger, more private rooms will update the current outdated facilities, allowing the hospital to treat more children who badly need their help.
Whether its £1 or £10, your donation really could help change a child’s life.
To support Great Ormond Street Hospital Children's Charity, please click on the link
https://www.harrods.com/HarrodsStore/campaigns/emeraldcity/form
© 2007 Great Ormond Street Hospital Children’s Charity. Registered Charity no. 235825
November - Double Award Win Scooped by Harrods Estates!
Harrods Estates, the property division of the Harrods Group, scooped two awards at the prestigious Daily Mail UK Property Awards 2009 on Friday 16th October. Harrods Estates was awarded the coveted 4* award in the categories of Best Agency and Best Website.
Harrods Estates specialises in prime residential property in Central London with offices in Knightsbridge and Mayfair. The company, which offers a premium service to domestic and international clients, offers a substantial portfolio which can be linked to various promotions and exhibitions being undertaken within the main Harrods Store, so that clients benefit from both Harrods Estates-specific and Harrods store promotional activities.
Harrods Estates’ website (harrodsestates.com) was redesign by top digital agency, Marmalade, to create a website that offers clarity of use and superb functionality, enabling property-hunting visitors to navigate around the stylish site with ease.
Shirley Humphrey, Sales and Marketing Director at Harrods Estates commented: “We are thrilled to have been recognised twice by our industry. We continue to provide the highest quality services to our range of clients, in keeping with what is expected from the world-renowned Harrods brand. The level of service our clients receive is unparalleled, and is reflected in our long-term client relationships and our repeat customers from around the world.”
Shirley adds: “Our website represents part of our efforts to continuously enhance our services. Keeping Harrods Estates at the forefront of online development is important to us and we have certainly seen an increase in the number of global visitors to our website, which demonstrates its appeal to targeted property hunters.”
If you require any further information on any of our properties or other services we provide, please do not hesitate to contact us.
For mor information please contact Emma Thorne, Marketing Manager on +44 (0)20 7225 6797 or alternatively you can email her on
emma.thorne@harrodsestates.com
November - Harrods becomes The Emerald City
International singer, presenter and celebrity Dannii Minogue and the Chairman of Harrods Mr Al Fayed have officially turned Harrods into a glittering Emerald City. Mr Al Fayed and Ms Minogue were accompanied by ten-year-old Dominic. A patient of Great Ormond Street Hospital, Dominic was born with Foetal Alcohol Syndrome; a condition which meant he underwent major heart surgery aged 3 and has continued to be a regular visitor at the hospital since. In addition to turning on the lights, Dominic also had the opportunity to wander though the magical toy department.
Harrods Estates in conjunction to Harrods is helping to raise £300,000 for Great Ormond Street Hospital Children's Charity to fund 3 bedrooms in the new kidney unit, which will make a real difference to the lives of the patients and families.
© 2007 Great Ormond Street Hospital Children’s Charity. Registered Charity no. 235825
Oct - Feature on Washington, West Sussex in The Times newspaper
As if to the manor barn ... How can you turn a very medieval barn into a very modern home?
Marcus Binney investigates.
Click here to read more.
Harrods Estates exhibited at the Gulf Luxury Fair, the ultimate five star shopping experience in Park Lane on 1st – 3rd August.
Launched in August last year, the Gulf Luxury Fair is a three-day shopping experience for the most prolific consumers of luxury goods; it was held in association with the Arab British Chamber of Commerce at the InterContinential Hotel in Park Lane.
Shirley Humphrey “We were delighted to be involved with this high profile event for the second year running.”
Showcasing at the event served to increase Harrods Estates strong relationship with the Middle East. There was a huge amount of interest in the prime luxury property market and Harrods Estates was interviewed and featured on NBC and an Arabic business chanel.
July - Qatari Diar Real Estate Investment Company Sponsors the Harrods Sale
Harrods and Harrods Estates are delighted to announce that Qatari Diar are sponsoring the Harrods Summer Sale. The promotion will run for 4 weeks in store featuring three of their developments - Grosvenor Waterside, London; St Regis, Egypt and Lusail, Doha. Models of each of the developments will be showcased in Harrods both on the Ground floor and the the Georgian restaurant.
For more information you can visit the promotion in Harrods or go on the website www.qataridiar.com
June - Tribute to Diaghilev ballet gala
Every year, Harrods Estates supports Ensemble Productions in their annual Russian Ballet Production. In June 2009, Harrods Estates provided goody bags for the 250 VIP guests at the Tribute to Diaghilev ballet at the Royal Opera House. The evening presented some of the Ballet Russes’ most famous repertoire including: The Firebird, Tamar, Le Pavilion d’Armide, Scheherazade, Apollon musagète, L’Après–midi d’un Faune and Chopiniana with the principal dancers of the major ballet companies from the Bolshoi and Mariinsky Theatres, The Royal Ballet and Grand Opera, Paris accompanied by the English National Ballet.
The evening was a great success the guests gratefully received the goody bags which contained gifts from Jo Malone, Galler UK and Harrods.
For more info contact email Emma Thorne or speak to her on +44 (0) 20 7225 6797.
April - Harrods Estates return from a successful Middle East visit.
International clients make up the vast majority of Harrods Estates business. Year on year, the team have found that visiting clients in their own countries is a strategy that really pays off. In April, a team of our senior directors visited Dubai, Abu Dhabi, Doha and Kuwait, visiting many of our highly valued clients and building new relationships.
The team also visited Abu Dhabi Cityscape forging strong relationships with international developers.
In Kuwait, the team, including Lady Raine Spencer, held a press briefing for the top publications in the region, highlighting how strong the Harrods Estates Middle East client base is.
Harrods Estates, later in the year, plan to visit Russia, Kazakhstan, Belarus and India.
April - HARRODS ESTATES CELEBRATES STRONGEST FINAL QUARTER ON RECORD
The leading luxury real estate agency sees unprecedented interest from Middle Eastern buyers
Harrods Estates is pleased to report that the final quarter of 2008 was the most successful final quarter in the company’s history, proving that there is still strong interest in London’s prime property market.
Shirley Humphrey, Sales and Marketing Director of Harrods Estates, believes that a large part of Harrods Estates’ ongoing sales success can be attributed to the company’s strong international client base and current economic factors.
“As the majority of our clients come from the Middle East, Kazakhstan, India and Southern European countries, we have been less affected by the reduced interest of British buyers.
“The majority of Harrods Estates clients are cash rich and with stock exchange losses, the weakened sterling and low interest rates – they are looking for somewhere more solid to put their money. “ concludes Ms Shirley Humphrey.
Harrods Estates has seen a steep increase in the number of Middle Eastern buyers in traditionally- favoured areas in London, such as Knightsbridge and Mayfair, contributing significantly to Harrods Estates overall annual sales of 2008.
The company remains optimistic that super prime property in Central London will remain in high demand and will continue to achieve growth as there is rarely an oversupply of property at the £5 million-plus level.”
February - KAZAKH BUYERS UP ON PRIME CENTRAL LONDON MARKET
Harrods Estates, the luxury real estate division of the Harrods Group has reported significant increase in the number of Kazakh buyers of prime central London property during 2008.
Following the well-documented influx of cash-rich international buyers onto the London real-estate market, it was Kazakh buyers who dominated Harrods Estates’ sales during 2008, having been previously absent from the company’s sales figures in 2007. Kazakh buyers who now account for the highest proportion of Harrods Estates total business.
Growth in Kazakhstan’s economy over the past decade is the main contributory to the sharp increase in the number of Kazakhs investing in ‘statement’ London real-estate, however stock-exchange losses, the weakened sterling and low interest rates are also key factors in the move towards property investment from cash-rich overseas buyers as bricks and mortar offers a more secure investment.
Shirley Humphrey, Sales and Marketing Director of Harrods Estates comments:
“As a company, we have spent many years building strong contacts and relationships in both Russia and Kazakhstan and will further foster these relationships when our senior sales negotiators travel to the country later this year to personally meet with existing and prospective clients.
“In addition, we are fortunate enough to call on the expertise and local knowledge of our colleague Leila Dyominova who runs Harrods Estates Russian desk and is of Kazakhstani origin, as well as the insight we gain from our regular trips to Kazakhstan during which we meet with private clients and attend a number of high profile networking events.”
According to Harrods Estates, Kazakh buyers typically look for sizable properties, usually houses or very stately apartments with unique features in prime central London locations including Knightsbridge, Mayfair, Belgravia and Chelsea. Other features such as 24 hour concierge and state-of-the-art security systems are popular as well as staff accommodation.
January - HARRODS ESTATES SHRUGS OFF THE GLOOM
With the vast majority of its business coming from International clients primarily from Russian, Indian and Middle Eastern clients, Harrods Estates the luxury real estate division of the Harrods Group, is benefiting from its International focus. The London real estate market is increasingly reliant on overseas buyers, both owner occupiers and investors alike. Whilst the number of UK purchasers has dropped, International buyers has increased.
Harrods Estates has experienced a recent influx of international high net worth cash-rich buyers who are interested in statement London property to add to their portfolios.
Shirley Humphrey believes that part of Harrods Estates recent sales success is due to the company’s long-standing overseas strategy:
“We have invested a great deal in building long-term relationships with our overseas clients, which is paying off in this difficult market. Harrods Estates’ small team of agents regularly travel to the Middle East, Russia and India to conduct one-on-one client meetings, attend overseas exhibitions and we also network closely with expatriate organisations in the UK. As a result, we have created a positive profile for our business and a loyal network of clients in key territories who continue to invest in prime London property.”
November - GLOBAL FOCUS MEANS POSITIVE OUTLOOK FOR LUXURY LONDON AGENT
As 2008 draws to a close, Harrods Estates, the luxury real estate division of the Harrods Group, has reported a large increase in its international client base since 2007 . Harrods Estates has experienced increased interest in prime London property in the £5-£10million+ bracket from its international client base, composed predominantly of clients from the Middle East, India and Russia.
Harrods Estates has fostered a strong international client base through regular overseas visits to conduct one-on-one client meetings, attendance at high profile exhibitions and working closely with expatriate organisations in the UK. The company’s international focus is paying off particularly now as overseas investors and owner occupiers alike are increasingly looking for sound investments in the London property in the current market.
Shirley Humphrey believes that a large part of Harrods Estates recent sales success can be attributed to the company’s long-standing overseas strategy:
“We have invested a great deal in creating a positive profile for our business and building loyal and long term relationships with our overseas clients. In the current market, this client base is increasingly important as UK buyers have diminished over the past six months.
“It is reassuring that in the current market we have a client base of international investors, owner occupiers and tenants who are cash rich and less affected by the credit crunch and continue to look for luxury London property either for an investment portfolio or statement home.“
As well as maintaining significant sales on multi-million pound properties, Harrods Estates is also celebrating the following successes in 2008:
Daily Mail Property Award for Best Estate Agency Marketing campaign for the promotion of the Palazzo Versace Dubai development
31st October - Harrods Estates Wins Prestigious Property Marketing Prize
Harrods Estates is pleased to announce its success in this year’s Daily Mail UK Property Awards 2008, having been awarded the four stars for its entry into Best Real Estate Agency Marketing Campaign of the Year.
Harrods Estates campaign to market and sell the residences at the prestigious Palazzo Versace Dubai development during a three month promotional period in the world famous Harrods store achieved four stars in its category.
The glittering awards ceremony took place at London’s Royal Lancaster Hotel on Friday 31st October at which the great and the good from the UK property industry were gathered to be recognised for outstanding achievement in their field over the past year.
Shirley Humphrey, sales and marketing director of Harrods Estates comments; “The Palazzo Versace Dubai campaign was a very important project for Harrods Estates which cemented our success marketing overseas property in the UK using our brand alliance and access to the Harrods store. Harrods and Harrods Estates have also undertaken successful campaigns for Dubai Properties and DIFC Lifestyle.
“We are thrilled to have received this prestigious award which is validation for all the hard work the team has dedicated to providing the very best property marketing for both our UK and overseas clients.”
14th October - Sugar House
Harrods Estates teamed up with Rolls Royce and Berkeley Homes for a fantastic launch party in Berkeley Square. The purpose of the event was to launch the Berkeley Homes Penthouses at the Sugar House scheme in Tower Hill and the Rolls Royce Phantom Coupe. Nearly 100 guests attended the event in the Rolls Royce showroom and were welcomed to the venue by Harrods green men.
For more information on the sale of the penthouses at Sugar House please click here or alternatively you can email Shirley Humphrey or speak to her on +44 (0) 20 7893 8933.
Please click here for a fantastic article published in the Cityscape edition of Property Weekly.
Harrods Estates and Dubai Properties, teamed up for the third year running, with the biggest and most exclusive promotion yet. Dubai Property Developments
July 2008 – Dubai Properties
Harrods Estates were selling three of Dubai Properties most prestigious developments - Jumeirah Beach Residences, The Villas and Business Bay. The campaign was a huge success and therefore a similar promotion will take place in July and August 2007.
However, this year we will exclusively be promoting 50 villas within Dubai which are not available to buy anywhere else in the world. In addition, the sales team will also be marketing a selection of "Dubai Properties" other schemes in order to provide a varied portfolio of properties ranging from studios to large villas.
Harrods Estates exhibited at the Mipim exhibition in Cannes which was attended by key players within the world's property industry. A Senior Management team of four from Harrods Estates attended the exhibition in order to promote the company and increase awareness of the brand.
May 2007 - Doha, Abu Dhabi, Dubai, UAE
Date: 18th - 24th May 2007
A team of four visited Doha, Abu Dhabi and Dubai in order to meet with new and existing clients whilst also continuing to raise the profile of the Harrods Estates brand within the Middle East.
April 2007 - Dubai, UAE
A senior team of four visited Dubai in order to meet with executives from Dubai Properties. The visit involved planning Dubai Properties forthcoming July-August campaign within the Harrods store. The promotion will showcase 50 luxury villas within Dubai which will exclusively be available for the Harrods campaign. Other "Dubai Properties" schemes which are being marketed worldwide will also be available.
March 2007 - MIPIM exhibition, France
Date: 13th - 16th March 2007
Venue: Palais des Festivals, Cannes, France
March 2008 – MIPIM
Date: 12th - 14th March 2008
Venue: Palais des Festivals, Cannes, France
A team of four visited MIPIM in 2008, to network and promote the Group and Harrods Estates.
February 2008 – Mumbai
Venue: Grand Hyatt Hotel, Mumbai
Market research has shown that Harrods Estates Indian client base has risen dramatically in the past year and so in response to this, in February, Harrods Estates visited Mumbai to participate in the luxury goods exhibition, Extravaganza in Mumbai. A team of five attended and participated in the event, including Lady Raine Spencer who opened the exhibition. Harrods Estates also joined forces with top law firm Wedlake Bell to host a private dinner party at the Taj Mahal Hotel.
October 2007 - Russia
A team from Harrods Estates visited Moscow, Russia in Autumn 2007 to participate in the Shorex luxury exhibition and occupied an exhibition area in the Forbes business lounge.
July 2007 - Harrods Estates / Dubai Properties campaign
During the summer months of 2006 Harrods Estates were delighted to work alongside "Dubai Properties" for a unique 3 month campaign within the Harrods store.
May 2008 – Palazzo Versace
As part of a 3 month promotional period, Harrods Estates created a 6 week in store sales area for the Palazzo Versace, Dubai condominiums. Palazzo Versace Property Development
30th September to 5th October - Delhi, India
Harrods Estates have just returned from a successful trip to Delhi. The team which comprised of Harrods Estates' Shirley Humphrey, Linda Wesson and Lady Raine Spencer visited the city after the success of their trip to Mumbai in February of this year. The purpose of the trip was to reaffirm existing relationships with our Indian client base and raise awareness of the Harrods Estates brand in India. The team hosted a VIP cockail party (To read more, please see the attached article which appears in the November issue of Real Estates) in conjunction with law firm Wedlake Bell which was a tremendous success. Shirley gave a presentation on the benefits of purchasing property in London and Home Counties.
23rd to 27th October - Moscow, Russia
The Harrods Estates Russian Negotiator Leila Dyominova was joined by Shaun Drummond and Karen Boland in Moscow to exhibit at the Extravaganza show in Red Square. The Extravaganza show is a luxury exhibition where luxury companies such as Harrods Estates can exhibit to affluent Russian buyers. Shaun Drummond also gave a presentation to 120 business people at the Real Estate Forum.
3rd to 10th October - Doha, Abu Dhabi & Dubai, Middle East
Managing Director Mark Collins was joined by Shirley Humphrey and Jenny Marwick on a trip to the Middle East. Team visited our VIP clients in Doha and Abu Dhabi before travelling to Dubai to attend the Cityscape exhibition.
May - Harrods Estates return from a successful Middle East visit.
International clients make up the majority of Harrods Estates business. Year on year, the team have found that visiting clients in their own countries is a strategy that really pays off. In April, a team of our senior directors visited Dubai, Abu Dhabi, Doha and Kuwait, visiting many of our highly valued clients and building new relationships.
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