The Harrods Effect

In a ground-breaking new report Harrods Estates commissioned Dataloft, in association with Lonres data, to apply state-of-the-art computer modelling to produce a hot-spot map of sales values and volumes within a five, 10, 15 and 20 minute walk time from the Harrods store. The results prove for the first time the huge jumps in property value, the closer the property is situated to the Harrods store.

In this exclusive report, we identify Harrods’ role in creating Knightsbridge super-prime property prices; the huge appetite for buying properties close to Harrods; the powerful rental market centred on the famous emporium and the emergence of a distinct and discernible catchment area for Harrods Estates. Subscribe to our newsletter below, to receive future reports.

Simon Barry, Head of New Developments at Harrods Estates says: “This report has helped to analyse and provide statistical evidence to support what we’ve known for some time - that ‘super rich’ buyers like Knightsbridge because of Harrods. However as the findings have demonstrated, being within walking distance of the only department store of its kind, not only in London but in the whole world - has a ripple effect on prices far wider than we previously thought.”

Follow the links below:

- Download the Harrods Effect Infographic
- Download the Harrods Effect Report
- Download the Harrods Effect Press Release


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Harrods Estate Magazine

Welcome to the latest edition of Harrods Estates magazine, featuring our latest selection of luxury homes to buy or rent in central London. We focus in particular on properties in Knightsbridge and Mayfair, as well as showcasing some exciting new developments across the capital and beyond.

Download the magazine