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The Synergy Between Art and Luxe-Property

Adams Row

Historically, developers and property agents have used luxe design and furnishings to secure high-end property sales. Nowadays, homeowners and specialised agents are progressively turning to fine art to attract affluent buyers. And one of our most recent portfolio additions is Adams Row in Mayfair – it’s the perfect example of how to showcase a luxury home, with art.

The exhibition has launched, runs until 22ndDecember and is housed in the ultra-luxurious four bedroom house which is currently on the market for £10,950,000. Showcasing an exclusive art collection by progressive painter/print maker, Piers Bourke, the house’s contemporary architecture and style make it the perfect backdrop for a private pop-up exhibition.  

The selection called Flying Homeincludes a range of multidisciplinary pieces by Piers, illustrating the story of his living and working experience in South East Asia. In association with the Loughran Gallery, the works are viewable by appointment only.

As Rob Cox - one of our most respected Sales Managers’ says“There’s a distinct correlation between art and luxury homes and in fact, many of our clients are known frequenters of art exhibitions. The provision of a carefully curated art collection encourages potential buyers to spend more time viewing a home and prompts prospective buyers to make an offer.”

These days artists are being headhunted by agents to find the right artworks that best showcase the home they are selling. In this case, the collaboration wasn’t curated, in fact on the contrary, a rather serendipitous collaboration created through a friendship between Piers’ and the seller.

The innate synergism between luxury property and art is being broadened by some sellers, who endeavour to create a sense of “place-making” by incorporating aspects of artistic heritage that relate to the property.

The 3,832sq. ft./356sqm four-bedroom freehold, centrally located in Mayfair has been meticulously renovated by the current owners, offering an abundance of entertaining and living space, thoughtfully completed with unique features. 

The residence consists of a large entrance hall and dining area leading though to an open plan kitchen and family room. The kitchen is complete with Miele appliances, a Sub-Zero fridge and freezer as well as an integrated pizza oven. The family room has a working gas fire place and a remarkable automated roof. The upstairs features the main reception room which spans the width of the house and also a stunning master bedroom suite with terrace. The second floor consists of three further bedroom suites. A cinema room, gym and steam room is on the lower ground floor as well as a private garage with car lift. 

 

 


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