Vendor Services

Every vendor wants to feel they have achieved the best price possible for their property and our experienced team can help you to achieve that. We are experts in the art of matching buyers and sellers, ensuring the sales process is smooth and seamless, at service levels you would expect from the Harrods brand.

With many years of expertise in the prime London market, we know the nuances that others might miss – a feature of your property that may be particularly prized or the cachet of being on one side of the street versus the other. In the highly cosmopolitan areas in which we operate, our team of multi-lingual sales negotiators, including Mandarin and Arabic speakers, can offer additional translation services, which are often required. Vendors also have the benefit of Harrods Estates’ large database of high-net value clients who are looking to invest, and extensive exposure on specialist portals, in print and digital advertising and on social media.

Discretion is a pre-requisite for all our clients. For those who wish to sell their property with the privacy of being ‘off-market’, we will happily facilitate that too.


On a Sole Agency instruction, our regular commission fees are between 2.0% plus VAT (equivalent to 2.4% including VAT) and 2.5 % plus VAT (equivalent to 3% including VAT) of the agreed full sale price.

Our fees on a Joint Sole or Multiple Agency instruction are between 2.5 % plus VAT (equivalent to 3% including VAT) and 3% plus VAT (equivalent to 3.6% including VAT).

For Harrods Rewards clients, we are happy to offer a specially reduced commission fee on a Sole Agency instruction only, of 1.95% plus VAT (equivalent to 2.34% including VAT).

Full details of our Sole Agency Terms can be found here.

Full details of our Joint Agency Terms can be found here.

Full details of our Multiple Agency Terms can be found here.

Our fees include organising a specialist floor-plan company and photographer to prepare a bespoke sales brochure, listing the property on the Harrods Estates websites and associated property portals, featuring the property on the Harrods Estates and Harrods social media platforms, any advertising costs, marketing costs and any associated public relations costs. (accompanied viewings, telephone calls, mail-outs, negotiations, liaising with solicitors and surveyors and other property professionals, are also included).

We require a minimum instruction period of four months from receipt of our signed terms and commencement of the marketing of the property to ensure that we are able to contact all the relevant applicants, clients and potential parties that may be interested in the property both in the UK and overseas.

This will also assist with any proposed advertising of the property which normally requires a four-week lead in for the placement of advertisements.